Virtual showroom: the product in the client's hands
Instead of static photos, we gave clients the ability to interact fully. We created photorealistic visualizations set in laboratory scenes and an interactive 3D model (Sketchfab) that lets you view the machine from every side without leaving home.
Scope of work
3D modelling, texturing, photorealistic compositing, web optimisation of the model, Sketchfab implementation
Category
Industry / Tech
Industry
Laboratory and industrial equipment
Client
Comtec 3D
Project at a glance
Challenge
Photo shoots of heavy equipment in sterile laboratory conditions generated huge logistical costs. The client wanted to show its machines in different settings while letting engineers examine the device from any angle.
Solution
We rendered a 3D model of the machine and composited it into photos of laboratories and halls, matching light and perspective so the images are indistinguishable from photographs. We optimised the heavy engineering model into a lightweight web version on Sketchfab, with a rotation animation users can take control of. We prepared the materials so that metal, plastic and displays react to light as the model turns.
Outcome
The interactive model embedded on the client's website lets customers view the machine themselves, and sales reps send a link instead of heavy files. Changing the product's setting now means swapping the background rather than transporting the machine, and rotating and zooming has increased the time spent on the product page.
The challenge: show the equipment in context
Organising a photo shoot of heavy equipment in sterile laboratory conditions generates huge logistical costs. The client needed a way to show their machines at work in different environments, while also giving engineers the ability to examine the build of the device in detail from any angle.
Availability
ACCESSIBILITY
The 3D model runs smoothly on every device, from a powerful workstation to the smartphone in the client's pocket. Comtec 3D gained a presentation tool available 24/7 anywhere in the world.
Technical details
Texture was the key. We made sure the materials (metal, plastic, displays) reacted to light in real time as the model was rotated. This gives the client the feeling of handling a physical object rather than a flat image.
Digitising sales
The interactive model was embedded directly on the client's website. As a result, sales reps do not have to send large PDF or video files, they send a link where the customer can view the machine themselves. It is a modern B2B sales support tool.
Result: user engagement
Being able to control the view (rotating, zooming) dramatically increased the time users spend on the product page. Clients can check the layout of connectors or the ergonomics of the control panel remotely, which speeds up decision making and builds the image of a technologically transparent company.
Your brand could be next.
You have just seen how we turn business challenges into a working digital product. We do not copy solutions, we choose the tools for the specific goal. If you are looking for a partner who can deliver similar quality for your company, let us talk details.